Apple bought Inductiv Inc., a Canadian machine learning startup, to further enhance Siri’s voice assistant, AI and Data Science technologies, Bloomberg editor Mark Gurman said.

In recent weeks, a team of engineers from Inductiv (Waterloo, Ontario) has joined Apple to focus on Siri, Machine Learning, and Data Science. Apple confirmed the deal, saying it ‘buys small tech companies from time to time and usually does not discuss its goals or plans“” – said Gourmet.

Aside from employee profiles on LinkedIn, the startup does not have an online presence, but according to the post, it has developed technology that uses AI to identify and correct errors in data, which is important for machine learning and belongs to the field of Data Science.

Apple previously hired experts in the field, including a number of engineers from the Silicon Valley Data Science consultancy in 2018. Apple is expected to continue to improve the technology used in Siri and other AI-enabled products and services.

Apple has acquired a number of AI and data companies in recent years, including Tuplejump, Laserlike, Turi, and Perceptio, Gourmet notes. Just this year, the company bought Voysis to improve speech recognition with intelligent assistant Siri, virtual reality startup NextVR and developer of the popular weather app Dark Sky.

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By Alex

Alex Soojung-Kim Pang is a Silicon Valley-based consultant and writer. His latest book Rest: Why You Get More Done When You Work Less (Basic Books, 2016) and The Distraction Addiction (Little Brown, 2013) blend history, psychology, and neuroscience to explore the hidden role of leisure and mind-wandering in creative lives.

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